Packaging Should Speak Up
I enjoy paying attention to packaging. A smart presentation will tell you a lot about a product when there’s no time for closer examination. Smart marketers know this.
I was grocery shopping last week when I stumbled upon a package that grabbed my attention (It’s that soap bottle up there). What would you assume about this product? When I saw it, I first thought natural. Then I thought clean. Without picking it up, I guessed it was an organic soap brand, maybe a little pricier than the rest. I’m ok at this guessing game, but this time I was right. Looking into their website, I found that it’s a natural personal care brand. The Method website does a great job of supporting the natural image with it’s simple and clean layout.
With so many other products competing for my attention, this one succeeded by being different and conveying an idea. If a brand has a message that separates it from the crowd, the packaging should show it. I think if a soap bottle can do it, any product can.